by Team Frenalytics | January 25, 2022
New York-based cognitive therapy and personalized learning software Frenalytics introduced a new “Engage Your Mind” brand message to solidify its position as a leading digital learning platform in special education.
The company’s new brand message – “Engage Your Mind” – expands on the prior “Rethink Cognitive Recovery” brand message used when Frenalytics first launched as a healthcare technology product for cognitively impaired patients. After its successful expansion to education in response to the COVID-19 pandemic, Frenalytics has already leveraged its new brand message to signal the next wave of cutting-edge research and development (R&D).
“Our new brand message confirms the company’s market position as a leading digital learning platform,” shared David Campanelli, Director of Marketing for Frenalytics. “‘Engage Your Mind’ worked well because it touches on several of our platform’s key functionalities, regardless of the user.”
“We have been serving a broad base of clients, including healthcare organizations, school districts, and non-profit groups,” explained Matt Giovanniello, CEO and co-founder of Frenalytics. “We wanted our corporate message to encompass all of these sectors and many more as we expand.”
With FrenalyticsMED and FrenalyticsEDU, the company’s approach to learning engages patients and students with highly personalized content – including photos, videos, and audio files – and includes questions about situations specific to their lives.
Family members – historically alienated in the cognitive recovery and learning process of patients and students – are now engaged in all aspects. With full access to their loved one’s profile in Frenalytics, family members can track the progress as it’s happening and become an integral part of the learning experience.
Facilitators, such as clinicians and teachers, are engaged as well through direct access to real-time analytics and ready-to-use content that’s aligned with academic and life skills standards. Accurate and detailed reporting through the Session Dashboard allows caregivers to make informed clinical decisions about a patient’s care and enables educators to easily update IEPs with relevant performance metrics.
“We believe this new brand message and its accompanying strategy will support the incredible response we have received worldwide from the platform,” added David.
“Clinicians, educators, and family members from Arizona to Australia look to Frenalytics for its unique approach to personalized learning, and ‘Engage Your Mind’ will challenge us to innovate even further to help our users live more independent lives,” exclaimed Matt.
Engage Your Mind with Frenalytics™ – signup for a free trial, or call (516) 399-7170 to learn more.